In the wake of recent events involving sexual assault, many conversations came to light, revealing a disturbing lack of clarity around the topic of consent.  Particularly in cases where victims were intoxicated or unconscious, or in cases where they knew the offender.

It’s odd, really. Because if you read the definition spelled out in black and white, it is quite clear.

This made us wonder if, knowing this, people would still make the same choices? Would a young person under the influence find the sense to stop? Would a victim realize it was not her or his fault, and report the incident? Would they seek help? Would they be more supported by family, friends or colleagues? Would they share their story?

We wondered, if people are faced with this issue in the light of day, will they walk away because, “it’s a gray issue”, or will they see things more clearly? So we created KnowNo.us as a way to spread this simple word. It is not an organization, but a movement.

We set out to the streets to deliver our message in a way people couldn’t ignore, because in the light of day, there is no gray area. We created a simple black-and-white guide to consent, in hopes that people will share. We hope that people will talk to their students, their friends, their children, and finally KNOW what NO really means.